Marketing Management: A Strategic Decision-Making Approach

by John Mullins, Orville C. Walker, Harper W. Boyd Jr., Orville Walker, Harper Boyd Jr.
Marketing Management: A Strategic Decision-Making Approach Book Image
  • Binding: Kindle Edition
  • ISBN:
  • Pub. Date: 2009-02-20
  • Amazon Sales Rank: 149852
  • Amazon Customer Rating: Avg. Customer Rating for 'Marketing Management: A Strategic Decision-Making Approach is ' out of 5
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  • Title:

    Marketing Management: A Strategic Decision-Making Approach

  • Reading Level: Kindle Edition
  • Binding: Kindle Edition
  • No. of Pages: 576
  • Language:
  • Publisher: Business And Economics
  • Pub. Date: 2009-02-20
  • ISBN:
  • Product Size (W x H x L) inches: 0 x 0 x 0
  • Shipping Weight: 0
  • Average Customer Review: Customer Rating for 'Marketing Management: A Strategic Decision-Making Approach ' is out of 5 See Customer Reviews
  • Amazon Sales Rank: 149852

Marketing Management: A Strategic Decision-Making Approach Review

Source: Product Description
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make eac

Marketing Management: A Strategic Decision-Making Approach Customer Reviews

Number of reviews: Average Rating: Avg. Customer Rating for 'Marketing Management: A Strategic Decision-Making Approach' is out of 5

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