The Marketing Gurus: Lessons from the Best Marketing Books of All Timeby Chris Murray, Soundview Executive Summaries |
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Detailed Personal Development Book Information
- Title:
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
- Reading Level: Hardcover
- Binding: Hardcover
- No. of Pages: 304
- Language:
- Publisher: Portfolio Hardcover
- Pub. Date: 2006-07-20
- ISBN: 1591841054
- Product Size (W x H x L) inches: 5.8 x 1.4 x 9.3
- Shipping Weight: 0.95
- Average Customer Review:
See Customer Reviews - Amazon Sales Rank: 248746
The Marketing Gurus: Lessons from the Best Marketing Books of All Time Review
Source: Product DescriptionSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.
Other featured books include:
- Positioning by Jack Trout and Al Ries
- Kotler on Marketing by Philip Kotler
- The Popcorn Report by Faith Popcorn
- The Anatomy of Buzz by Emanuel Rosen
- Purple Cow by Seth Godin
- Relationship Marketing by Regis McKenna
And more
The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time Customer Reviews
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