Creative Strategy in Advertising

by Bonnie L. Drewniany, A. Jerome Jewler
Creative Strategy in Advertising Book Image
  • Binding: Paperback
  • ISBN: 1439082707
  • Pub. Date:
  • Amazon Sales Rank: 104638
  • Amazon Customer Rating: Avg. Customer Rating for 'Creative Strategy in Advertising is ' out of 5
  • Reg Price: $193.95
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Detailed Personal Development Book Information

  • Title:

    Creative Strategy in Advertising

  • Reading Level: Paperback
  • Binding: Paperback
  • No. of Pages: 352
  • Language:
  • Publisher: Wadsworth Publishing
  • Pub. Date:
  • ISBN: 1439082707
  • Product Size (W x H x L) inches: 7.9 x 0.6 x 9.9
  • Shipping Weight: 1.35
  • Average Customer Review: Customer Rating for 'Creative Strategy in Advertising ' is out of 5 See Customer Reviews
  • Amazon Sales Rank: 104638

Creative Strategy in Advertising Review

Source: Product Description
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Creative Strategy in Advertising Customer Reviews

Number of reviews: Average Rating: Avg. Customer Rating for 'Creative Strategy in Advertising' is out of 5

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