Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyondby Paco Underhill |
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Detailed Personal Development Book Information
- Title:
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
- Reading Level: Paperback
- Binding: Paperback
- No. of Pages: 320
- Language:
- Publisher: Simon & Schuster
- Pub. Date: 2008-12-30
- ISBN: 1416595244
- Product Size (W x H x L) inches: 5.51 x 0.87 x 8.43
- Shipping Weight: 0.62
- Average Customer Review:
See Customer Reviews - Amazon Sales Rank: 12929
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Review
Source: Product DescriptionRevolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Customer Reviews
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