The New Handshake: Sales Meets Social Mediaby Joan C. Curtis, Barbara Giamanco |
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Detailed Personal Development Book Information
- Title:
The New Handshake: Sales Meets Social Media
- Reading Level: Hardcover
- Binding: Hardcover
- No. of Pages: 204
- Language:
- Publisher: Praeger
- Pub. Date:
- ISBN: 0313382719
- Product Size (W x H x L) inches: 6.4 x 1 x 9.3
- Shipping Weight: 1.05
- Average Customer Review:
See Customer Reviews - Amazon Sales Rank: 1016822
The New Handshake: Sales Meets Social Media Review
Source: Product DescriptionWith more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology.
In The New Handshake: Sales Meets Social Media, coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy—including how to empower salespeople to overcome their resistance to change.
The New Handshake: Sales Meets Social Media Customer Reviews
Number of reviews: Average Rating:Full Amazon Customer Reviews