A Technique for Producing Ideas (Advertising Age Classics Library)by James Young |
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Detailed Personal Development Book Information
- Title:
A Technique for Producing Ideas (Advertising Age Classics Library)
- Reading Level: Paperback
- Binding: Paperback
- No. of Pages: 64
- Language:
- Publisher: McGraw-Hill
- Pub. Date:
- ISBN: 0071410945
- Product Size (W x H x L) inches: 4.96 x 0.24 x 6.85
- Shipping Weight: 0.18
- Average Customer Review:
See Customer Reviews - Amazon Sales Rank: 43205
A Technique for Producing Ideas (Advertising Age Classics Library) Review
Source: Product DescriptionA McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.
First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
A Technique for Producing Ideas (Advertising Age Classics Library) Customer Reviews
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