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Instant Appeal: The 8 Primal Factors That Create Blockbuster Success
Book Title Author(s) : Vicki Kunkel
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Brief
What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first introduced, but became an instant hit when re-introduced just three years later? According to extensive research, the secret to who gets heard, what gets our attention,...Read More

 

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