Browsing Results of Search
ordered by best selling| Marketing Strategy: A Decision Focused Approach | |||
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Author(s) : Orville C Walker | ||
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Discounts from:%Lowest New:$0.00 Lowest Used:$0.00 |
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| Brief Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and m...Read More |
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| Marketing Management: A Strategic Decision-Making Approach | |||
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Author(s) : John Mullins, Orville C. Walker, Harper W. Boyd Jr., Orville Walker, Harper Boyd Jr. | ||
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| Brief The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make eac...Read More |
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| Services Marketing: Concepts, Strategies, & Cases | |||
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Author(s) : K. Douglas Hoffman, John E.G. Bateson | ||
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Reg Price:$297.95Discount:63%
Your Price:$110.00 |
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| Brief Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advanta...Read More |
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| Strategic, Organizational, and Managerial Impacts of Business Technologies | |||
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Author(s) : David J. Good, Roberta J. Schultz | ||
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Reg Price:$95.00Discount:63%
Your Price:$95.00 |
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| Brief Good and Schultz demonstrate how the careful identification and management of technologies provide significant advantages that for many managers and firms far outweigh the disadvantages imposed through the invention of these technologies. As part of this exploration, the strategic, organizational, a...Read More |
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| Toward an Integrative Explanation of Corporate Financial Performance | |||
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Author(s) : N. Capon, John U. Farley, S. Hoenig | ||
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Reg Price:$239.00Discount:58%
Your Price:$99.99 |
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| Brief This volume is a milestone toward developing a more comprehensive understanding of corporate financial performance. The authors review both the factors that cause the financial performance of some firms to be better than others at a point in time and also those factors that influence the traject...Read More |
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