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ordered by best selling| Marketing Management: A Strategic Decision-Making Approach | |||
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Author(s) : John Mullins, Orville C. Walker, Harper W. Boyd Jr., Orville Walker, Harper Boyd Jr. | ||
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| Brief The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make eac...Read More |
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